Main challenge was to keep templates lightweight, quick to render, simple and easy to use by beginner video editors in Premiere Pro. Main design was created in Illustrator and animated in After Effects. To keep it simple and easy to update, I have used Essential Graphics feature.
Essential Graphics allowed me to package all the animations in single files, without need for “digging” inside After Effects. By utilising expressions and rigging, I created robust templates, which adapt easily to different lengths of titles and names.
Templates update in near real time and were used to created a number of individual social media videos and as a support graphics for white papers and blog posts.