During brainstorm and discovery session, we have established a light and polished look for the visuals, both in app and in a pitch video. Inspiration came in from product demos we found on Pinterest and Dribble. Initially, we wanted to include various 3D elements in the design.
However, I had about 2 weeks to produce script and storyboard of the pitch video, design visuals, rig and create necessary elements and animate everything in time with audio. On top of the UI and UX work, that I was working on already.
To solve the issue with short deadline, I opted out for mix of 2D, 2.5D and 3D animation. To help sell the “illusion”, I created an Ice Glass rig in After Effects, with a simple ice texture and some styling. This frozen glass element was used as a decorative piece throughout the video and in the pitch materials.